LeRoy Felch

Marketing and Communications

With more than 25 years of experience across advertising, graphic design, and new media, Lee brings a proven track record of building brands for a wide range of clients. Much of this experience comes from leading his design and branding consultancy, BrandLab, where he helped organizations define and grow their identities with purpose and precision.

His love of great design, deep appreciation for vintage and handcrafted work, and curiosity about all things digital have shaped a unique career. Lee has partnered with a broad spectrum of Northern Nevada businesses to uncover and execute their authentic brand language with consistency, conviction, and clarity.

He specializes in uncovering, strengthening, and activating core brand messages across every touchpoint of a business—from messaging and visual identity to digital experiences, advertising campaigns, and internal brand alignment for sales and customer-facing teams. Having created some of Nevada’s earliest websites and online marketing campaigns, Lee brings a rare, long-view perspective to today’s constantly evolving digital and social media landscape.

Outside of work, Lee enjoys restoring vintage Ford trucks and motorcycles, practicing Muay Thai and Jiu Jitsu, woodworking, racing dirt bikes (poorly), and camping throughout the Northern Nevada and California outdoors with his wife and three children.